Competitor gap analysis

Backlink gap analysis that finds every link your competitors have and you don't

Add a competitor. Monitolink shows every referring domain linking to them but not to you ranked by domain authority, so the best opportunities sit at the top. 

Start free trialSee how it works
Monitolink backlink monitor showing active, lost, and broken links with AI-found recovery contacts.

585

High-authority domains
worth your attention

57,947

Total gaps where you
don't have links

How to turn competitor gaps into your links

1

Add a competitor

1

Step 1: Add a competitor

Start tracking their backlinks

Paste a competitor's domain, or pick one from Monitolink's AI-suggested list, and hit Add competitor.
Track up to 10. Monitolink pulls their full backlink profile and compares it to yours automatically.

2

See total gaps

✓ YOU APPROVE
2

Step 2: See total gaps

See the size of the opportunity

Open the analysis to see total gaps found, how many sit at DA 50+, and the average DA of the gaps. Sort by Avg DA of gaps to see which competitor reveals the strongest links you're missing.

✓ YOU APPROVE
3

Find warmest leads

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Step 3: Find your warmest leads with Link Intersect

Sort by overlap and authority

Switch to Link Intersect to rank individual domains by overlap. The Intersect score shows how many of your competitors a domain already links to — one that links to several rivals but not you is the easiest pitch on the list. Filter to "Not linking to target" and sort by DR to work the best first.

4

Export your list

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Step 4: Take your shortlist and pitch

Your outreach list, ready to go

Export your ranked gap list and run outreach your own way. Monitolink hands you a clean, prioritized target list — you pitch with the tools you already use.

✓ YOU APPROVE
5

Keep it live

5

Step 5: Keep the link for good

Never lose a hard-won link

 Once it goes live, the link joins your monitored portfolio. Monitolink checks it every 24 hours and alerts you the day it drops — so a hard-won link stays won.

Links Delivered

6

Final Step: Links Delivered

Auto-detected and tracked for good

Monitolink spots new backlinks as they land, or add one manually, and keeps every link tracked around the clock, alerting you the moment it drops.

Competitor gap analysis

Core capabilities

See every gap, ranked

Get every site linking to a competitor but not to you — each gap scored by authority, so you never waste outreach on a DR-2 directory.

Total gaps per competitor, at a glance

High-DA gaps surfaced separately (DA 50+)

Sort by average DA to lead with quality

Link Intersect

Rank prospects by overlap. A domain that links to several rivals but not to you is the warmest lead you'll ever pitch.

Intersect score: rivals each domain links to

Filter by linking status, then sort by DR

Search hundreds of referring domains fast

Qualify before you pitch

Every row carries the metrics you need in seconds — domain authority, intersect count, competitor backlinks, and how recently it was analyzed.

Domain authority on every referring domain

Competitor backlink counts side by side

No cross-referencing a second tool

Trusted by SEO agencies and in-house teams worldwide

Enflow Digital SaaS Link Max Linkee Loopex Digital
SUCCESS STORIES

Teams that find
100% of competitor links they were missing.

Agencies and in-house SEOs use Monitolink to see every link their competitors have, and they don't then win those links before the gap widens.
Link Builder

"The competitor gap view showed us dozens of domains linking to rivals but not us. We turned that list into a quarter's worth of warm outreach targets."

localroofingseo.agency

"The 'all competitors link here, you don't' filter is gold. Those are the warmest targets we've ever pitched, and our reply rate doubled because the sites already cover our space."

growthloop.io

"I added our five biggest competitors and Monitolink instantly showed 200+ domains linking to them but not us. That list basically became our outreach roadmap for the quarter."

SEO- consultant

"I added my client's five biggest competitors and instantly saw 200+ domains linking to them but not us. That list became my whole outreach plan for the month."

LinkBuilder

"The 'all competitors link here, you don't' filter is gold. Those are the warmest targets I've ever pitched — the sites already cover my niche, so replies come easy"

Individual Freelance, Llink Builder

"Best part is I find the gap and close it in the same place. No exporting to another tool — connect email, pick a template, reach out. Cut my workflow in half."

The only tool that finds it, closes it,
and keeps it.

A side-by-side of the capabilities that actually differ in competitor gap analysis  workflows by Monitolink.
Capability Monitolink Tool 1
Find domains linking to competitors, not you
Competitors per analysis up to 10 up to 5
Overlap / intersect score
Sort gaps by domain authority
Monitor the link 24/7 once you win it
Auto-recover it if it later drops
Free plan to start

Pricing

Simple pricing
Pay for what you monitor

Free plan for small portfolios. Paid plans from $29/month when you need daily alerts, easy recovery, and competitor analysis at full scale.

14-day free trial on any plan

No credit card required

Cancel any time

MonthlyAnnual Save 17%
Free Trial

Try the core product with one project.

$0

14 days - Pick a plan when ready

Start free

14 days of every feature

1 project

i
A project is one domain you're tracking. Each project has its own backlinks, competitors, and reports."

200 backlinks tracked

i
Max active backlinks we monitor. Spam and ignored backlinks don't count toward this limit.

1 competitor

Weekly status checks

i
How often we verify each known backlink is still live. Weekly means within 7 days if a link goes down.

AI insights (1 refresh)

Monthly discovery crawl

i
How often we look for new backlinks pointing to your domain.

1 watermarked report

Recovery outreach (10/day)

5 contact lookups/mo

5 indexation submits/mo

Starter

For solo SEOs who need real monitoring.

$29
/month

Billed monthly

Start 14-day trial

3 projects

2,500 backlinks tracked

3 competitors

Daily status + weekly discovery

Recovery outreach (25/day)

100 contact lookups/mo

100 indexation submits/mo

10 reports/mo

Email support

Agency

For client work with white-label reports.

$149
/month

Billed monthly

Start 14-day trial

20 projects

50,000 backlinks tracked

60 competitors

10 team seats

Discovery every 3 days

White-label reports

AI insights (weekly + 100 refreshes)

1,500 contact lookups/mo

2,000 indexation submits/mo

Slack + Gmail integration

Frequently asked questions about backlink monitoring

What is a backlink gap?

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How do I do a backlink gap analysis in Monitolink?

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How many competitors can I compare?

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Which gaps should I pursue first?

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Do I need a separate outreach tool?

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How fresh is the gap data?

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Is there a free backlink gap tool?

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